Marketing a real estate property is one of the
most difficult things to do in Business today.
The competition is brutal, partly because online listings generate most of the leads. Almost every property buyer today begins their search online. So, it can be really hard to stand out from the pack.
That’s why differentiating property listings through high-quality photography and video pays huge dividends.
Today, the latest marketing weapon in real estate is the use of dramatic camera drone photography & video tours in online listings.
One day soon, drone video or photography in real estate listings may be a minimum requirement in many markets.
That’s because from the top-down, the real estate industry is embracing drone/UAV photography as an important and valuable emerging technology.
As Tom Salomone, president of the National Association of Realtors put it,
Drone technology offers a tremendous opportunity for the business of real estate and the broader economy. That’s why NAR continues to support the integration of drones into the National Airspace and a regulatory landscape that allows for the responsible and legal commercial use of drones.
Some agents claim that drones are the most important new technology to enter real estate marketing since the internet and it’s easy to see why.
Camera drones and their ground-based cousins, Glidecams, are also being used to tour the inside of a home, creating flowing, whole-house motion tours in ultra HD that highlight more property features….landscaping, pools, walking paths and back yards are important to many buyers. So are nearby parks and schools. Aerial photos & video bring these advantages to life.
Using drone videos and photos to market your properties shows prospective sellers that you take advantage of every opportunity to make their property look awesome – and to stand out, however, realistically, getting high-quality drone shots will cost more than a land-based photographer, and shooting aerial footage takes more time than ground-based photo or video shoots.
The visual advantages of camera drones have most impacted the way that expensive luxury homes are presented on the MLS and on agent’s websites. Buyers of multi-million dollar homes often shop online first, so they expect high-quality photography and video in the online listing or they won’t bite.
It’s hard to argue that in the luxury property market, drone photography has upped the real estate marketing game in a big way. Whether it’s to highlight a gorgeous garden, or a really cool swimming pool, aerial drone photography captures the beauty and the utility of a home far better than ground-based photography or video ever could.
Finding your Drone Pilot
A person who operates a drone for any type of commercial purpose – which includes video and photos for a real estate listing, whether they are paid for it or not, must be properly certificated by the FAA. A person who doesn’t have a current FAA certification in-hand is breaking the law when they take aerial photos and YOU could be held liable by the FAA!
Finally, don’t forget that there is a lot of work after the actual drone shoot to complete your presentation for property buyers to view on your website or to use on MLS so make sure your drone operator has that post-production equipment and skills….ALWAYS ask to see samples of their work.